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About us

Welcome to Willow Stitch! My name is Shelley Pierson and I founded Willow Stitch in 2009. I began this company in a small room in the upstairs of my home where I worked nights and weekends while working a full-time job during the day at an insurance company. I have three children who were all involved in sports, clubs, and other school activities so balancing a full-time job, attending all of my children's activities, and trying to own a business became overwhelming. After lots of prayer and long talks with my husband, I decided to take a leap of faith and quit my job at the insurance company to pursue Willow Stitch full-time...oh, what a wonderful decision it was!

Willow Stitch has grown so much from that one room operation at my home, and we are looking to grow even more. After working out of my home from 2009-2016, I found the perfect commercial space to move Willow Stitch out of my home and to a brick and mortar location. Willow Stitch is now a custom apparel and embroidery shop located in the quaint town of Warsaw, Virginia. Willow Stitch is family-owned and operated, as my first employees are my mother, Cissie, and my first-born daughter, Rachel who has moved on to Norfolk, Va.

I have many customers ask me:

"How did you come up with the name 'Willow Stitch'?"

The willow tree is my favorite tree (I have several planted around my home) and the willow is commonly used throughout the Bible and is found in one of my favorite biblical verses located in the Book of Psalms:

Psalm 1:1-3
1 "Blessed is the one
    who does not walk in step with the wicked
or stand in the way that sinners take
    or sit in the company of mockers,
but whose delight is in the law of the Lord,
    and who meditates on his law day and night.
That person is like a tree planted by streams of water,
    which yields its fruit in season
and whose leaf does not wither—
    whatever they do prospers."



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